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The Great PPC Debate: Performance Max vs. Segmented Campaigns
If you’ve run Google Ads in the past 2 years, you’ve probably been nudged—hard—towards Performance Max (PMax).
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What ‘AI-First’ Marketing Actually Looks Like in Practice
AI-first marketing is one of those phrases that’s been hijacked by press releases and pitch decks. But what does it actually mean in day-to-day campaigns?