Certificates - Can YILDIZ . Marketing

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Google Digital Marketing & E-commerce

Course Certificates Completed:
-Foundations of Digital Marketing and E-commerce
-Attract and Engage Customers with Digital Marketing
-From Likes to Leads: Interact with Customers Online
-Think Outside the Inbox: Email Marketing
-Assess for Success: Marketing Analytics and Measurement
-Make the Sale: Build, Launch, and Manage E-commerce Stores
-Satisfaction Guaranteed: Develop Customer Loyalty Online

Google Ads Measurement Certification

Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.
By earning the Google Ads Measurement Certification, Google recognizes your ability to:
– Use performance measurement and audience solutions that power AI and improve data signals
– Set up conversion tracking to effectively measure sales, app downloads/installs, and leads
– Use Google Analytics with Google Ads to measure and optimize your marketing campaigns
– Differentiate attribution solutions and choose the right model for your business goals
– Harness the power of AI and use durable audience solutions including optimized targeting and Customer Match

Google Ads Search Certification

Demonstrate your mastery of building and optimizing Google Search campaigns.
–Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives.
–By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Search strategy with wider company marketing plans Generate a plan to increase leads, sales or web traffic using Google Search Ensure your Search marketing plan is aligned with your digital marketing budget

Google Ads Video Certification

Showcase your ability to get results from YouTube and Google Video advertising solutions.
–Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions.
–By earning the Google Ads Video Certification, Google recognizes your ability to: Understand why YouTube is a powerful platform for users, creators, and advertisers aiming to achieve awareness, consideration, and action goals Explain how to increase awareness, grow consideration, and drive action with YouTube and Google Video advertising solutions Summarize how to make effective video ads tailored to any marketing objective based on Google’s creative guidance

Google Analytics Certification

Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions.
–Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.
–By earning the Google Analytics Certification, Google recognizes your ability to: Setup a Google Analytics 4 property for a website or an app Collect the data you need for your business and use the various reporting tools and features Recognize key measurement features that can show the effectiveness of your online marketing efforts