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Keyword Research for Niche Products
If you’ve ever launched a store or campaign around a product like 3D-printed lamps, scuba fins, or keto dog treats—you know the pain.
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My Marketing Automation Stack (That Runs Campaigns While I Sleep)
This guide shows you a lean, field-tested stack I use across client projects and my own properties.
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The Great PPC Debate: Performance Max vs. Segmented Campaigns
If you’ve run Google Ads in the past 2 years, you’ve probably been nudged—hard—towards Performance Max (PMax).
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What ‘AI-First’ Marketing Actually Looks Like in Practice
AI-first marketing is one of those phrases that’s been hijacked by press releases and pitch decks. But what does it actually mean in day-to-day campaigns?
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Your GA4 Pixel Isn’t Broken — You’re Just Missing These 3 Steps
If you’ve ever set up Google Analytics 4, crossed your fingers, and wondered why nothing shows up in real time… you’re not alone.
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The ABCs of UTM Links: Simple Steps for Small Teams! 💡
If you’ve ever boosted a post, launched a Google Ad, or pasted a link in your Instagram bio and thought, “I hope this works…” — this post is for you.