From camera rigs to growth engines

Hi there 👋

I’m Can Yıldız—once a mountain-obsessed Director of Photography & Film Producer, now a full-stack marketer who still chases that summit rush, just in data form.

Story in 60 seconds

• 2010 – 2016 · Cut my teeth behind the camera across Turkey—shooting documentaries, branded shorts, and national TV commercials—while completing a Business Management degree (Marketing).
• 2017-24 · Moved to London, flipped the camera, dove into performance channels, and managed £1M+ paid media across e-commerce, SaaS, and marketplace brands.
• Today · Through my boutique studio Fish & Media I embed as a fractional growth strategist, blending cinematic storytelling with CRO, SEO, and PPC to help teams get found, chosen, and remembered.

What drives me (on- and off-screen)

| ⛰️ Curiosity over comfort | I climb mountains, solder IoT boards, and learn languages because every new skill unlocks fresh angles on life problems. |
| 🎥 Story first, channel second | Whether it’s a TikTok loop or a GA4 funnel, the narrative must hook, guide, and pay off. |
| 📊 Measure every move | Dashboards, not gut-feel, keep campaigns honest—then I iterate like a climber picking the next foothold. |
| 🤝 Share the tools | Check-lists, ad mock-ups, scripts—everything I build eventually lands in the free Tools section so others can shortcut the slog. |

• 10 + years turning ideas into revenue
• 8 industries served — DTC e-commerce · Mobility/Last-mile logistics · EdTech · FMCG & Beverage · Consumer Electronics · Home & Interior Design · Media & Entertainment · SaaS/Tech
• £1 M+ ad spend managed
• Avg. 3× ROAS lift across last four paid-media engagements

Let’s swap ideas

Have a question, collaboration thought, or just want a climbing route recommendation?
Drop me a note