Tired of guessing where your traffic comes from? This free UTM builder helps you tag your links properly so you can track every click, conversion, and campaign. Whether you’re running ads or just sharing links on social, adding UTM parameters is a 10x improvement to your analytics.

📖 New to UTMs? Read The ABCs of UTM Links for a simple explanation.

If you’re running Meta, Google, or LinkedIn ads, using UTM links gives you much clearer insights than platform dashboards alone. They let you attribute conversions across channels, compare ad sets, and evaluate ROI at the campaign level. Without proper tracking, you’re flying blind — and likely wasting budget on what’s not working.

📌 When to Use a UTM Link
UTM links aren’t just for paid ads. Use them whenever you’re sending people to your site — in:

• 📧 Email campaigns (newsletters, automations, cold outreach)
• 🤝 Influencer shoutouts or partner promos
• 🔗 Link-in-bio tools like Linktree, Bitly, or Taplink
• 📱 Social media posts across Instagram, Facebook, and X
• 🧾 QR codes on flyers, packaging, business cards — even video ads

UTMs help you unify all this data, so your Google Analytics isn’t guessing.

This UTM link builder is a great fit for small business owners, startup teams, and freelancers who want better data without hiring a full analytics consultant. It’s free, fast, and helps turn guesswork into informed decisions.

Need help making sense of your tracking setup?

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